Photo content on Instagram takes center stage again
The news that photos were dying on Instagram was clearly exaggerated. Or at least, that’s what Instagram CEO Adam Mosseri said. In fact, during a Q&A session on his Stories, he stated his intention to return to prioritizing photos on the platform. 2022, the year of Instagram video Some people might be asking themselves: […]
How to get the most out of Facebook Ads?
I’m sure you’ve heard of Facebook Ads. After all, it’s a common term among those looking to learn more about digital marketing… and, let’s face it, it’s something that comes up (sometimes too often) on the social networks of those looking to create content or promote their business through them. In a nutshell, it’s Facebook’s […]
What’s more important: paying for advertising or having good content?
Nowadays, it is mandatory for micro and macro companies to have an online presence. However, it is even more important for them to be visible to their target audience. So how should they do it? Pay for ads to be more prominent? Or produce quality content? Pay for advertising or have good content? In this […]
Marketing: What not to do in 2025 (and what trends to adopt)
At this time of year you’ll read lots of articles about marketing trends for 2025 and what communication tactics to use next year. However, there are times when it’s more efficient to stop doing certain actions than to adopt new ones, so it’s just as important to know what not to do as what to […]
How to analyze the competition
In the rare case that you have a monopoly, you don’t need to keep abreast of what your competitors are doing (they don’t exist in the first place). Otherwise, there’s an urgent need to understand what other companies in your sector are doing and also to know how to analyze the competition. To that end, […]
5 reasons to create a WordPress store in 2025
The world is increasingly online. If we used to go to shopping malls to “look at stores”, today we no longer need to. After all, our browser can be a giant shopping mall, since more than 20 million online stores fit inside. This number is set to rise as businesses take this increasingly mandatory step. […]
5 Essential Google Tools for Your Business
Long (long) gone are the days when Google was just a revolutionary search engine. Today it’s much more than that and can help you leverage your business with various tools. In this article, we’ve chosen the 5 most important Google tools that are part of our arsenal. Workspace O Workspace (or G Suite for […]
Added value… for those who don’t comply with the rules on disclosing contact numbers
Giving out a phone number is no longer so simple. Especially if you are a trader or service provider. In fact, due to the entry into force of the DL 59/2021will be obliged to comply with the new rules on the provision and disclosure of telephone lines for consumer contact. Rules for disclosing contact […]
Websummit 2022: Storytelling, an increasingly necessary adornment
Van Gogh used to say that a painting without a frame was like a body without a soul. We tend to agree. In fact, we can transfer this parallel to the world of digital marketing with storytelling. After all, the story of a particular product is an adornment that sets it apart and makes it […]
10 Marketing Strategies for Christmas : Infallible!
With less purchasing power, consumers will focus on the brands that stand out. Christmas still seems a long way off, but now the strategy begins to see who will stand out and therefore sell more. With micro and small businesses in mind, we’ve come up with 10 marketing strategies for Christmas. In a completely crowded […]