Digital Marketing

With less purchasing power, consumers will focus on the brands that stand out. Christmas still seems a long way off, but now the strategy begins to see who will stand out and therefore sell more. With micro and small businesses in mind, we've come up with 10 marketing strategies for Christmas. In a...

Most people like to be called by their first name and YouTube seems to be taking this into account with the introduction of handleswhich are nothing more than the user's name... with an at sign behind it. It is true that this username already exists on YouTube, but with this new feature of...

Automating marketing actions and processes to sell more is possible and within everyone's reach. But how does it work? What are the benefits of automating digital marketing? How do I implement automation in my company? These are today's topics. Nowadays, most companies have the same problem: using dozens of pieces of software that...

The question that arises these days: how to make money on the internet? There's a lot of searching for answers, but there's no objective, effective answer.Before analyzing some strategies for monetizing your website, you should take into account some important factors.You won't be able to generate money instantly, this process takes time...

Google's search algorithms have changed. Yes, again. This time, they're trying to emphasize results created for humans as opposed to web pages designed with only SERP ranking in mind. In other words, those (sometimes slightly annoying) sites that are very effective at attracting traffic but poor in content are put on the...

Today there are many different types of blogs covering a wide range of topics, interests and audiences. The key is to choose the most popular types of blog that fit the audience you want to reach. In addition to a clear definition of the content, it is also extremely important to choose...

Does the idea of receiving money without doing anything sound too good to be true? So do we. But AdSense offers this possibility... even if you have to reserve some space on your website, blog or YouTube video. This space will be filled with ads, the display of which will generate revenue...

We're going to devote this article to the fatal mistakes we see most often in digital marketing strategies and which can jeopardize brands. We're not just going to point out the problems, we're going to explain how you can tell if you're making them and how to avoid them.   «In fact, sale e marketing are...

In a world where everything happens at the speed of a scroll, communicating at random no longer works.Publishing "whenever", "whatever" and "wherever" is the perfect recipe for just one thing: irrelevance.And this is exactly where the communication plan comes in! Not as a pretty document, but as the force that gives direction,...

If the Social Media Hackathon, a Swonkie initiative, were a Netflix miniseries, it would have all the attributes of a good production: charismatic characters, technological plot twists, inspiring scripts and a good dose of algorithm drama.For two intense days, the Up We Go team immersed itself in this universe where social networks...