Digital Marketing

Nowadays, it is mandatory for micro and macro companies to have an online presence. However, it is even more important for them to be visible to their target audience. So how should they do it? Pay for ads to be more prominent? Or produce quality content? Pay for advertising or have good...

Long (long) gone are the days when Google was just a revolutionary search engine. Today it's much more than that and can help you leverage your business with various tools. In this article, we've chosen the 5 most important Google tools that are part of our arsenal.   Workspace O Workspace (or G Suite for...

Van Gogh used to say that a painting without a frame was like a body without a soul. We tend to agree. In fact, we can transfer this parallel to the world of digital marketing with storytelling. After all, the story of a particular product is an adornment that sets it apart...

With less purchasing power, consumers will focus on the brands that stand out. Christmas still seems a long way off, but now the strategy begins to see who will stand out and therefore sell more. With micro and small businesses in mind, we've come up with 10 marketing strategies for Christmas. In a...

Most people like to be called by their first name and YouTube seems to be taking this into account with the introduction of handleswhich are nothing more than the user's name... with an at sign behind it. It is true that this username already exists on YouTube, but with this new feature of...

Automating marketing actions and processes to sell more is possible and within everyone's reach. But how does it work? What are the benefits of automating digital marketing? How do I implement automation in my company? These are today's topics. Nowadays, most companies have the same problem: using dozens of pieces of software that...

The question that arises these days: how to make money on the internet? There's a lot of searching for answers, but there's no objective, effective answer.Before analyzing some strategies for monetizing your website, you should take into account some important factors.You won't be able to generate money instantly, this process takes time...

Google's search algorithms have changed. Yes, again. This time, they're trying to emphasize results created for humans as opposed to web pages designed with only SERP ranking in mind. In other words, those (sometimes slightly annoying) sites that are very effective at attracting traffic but poor in content are put on the...

Today there are many different types of blogs covering a wide range of topics, interests and audiences. The key is to choose the most popular types of blog that fit the audience you want to reach. In addition to a clear definition of the content, it is also extremely important to choose...

Does the idea of receiving money without doing anything sound too good to be true? So do we. But AdSense offers this possibility... even if you have to reserve some space on your website, blog or YouTube video. This space will be filled with ads, the display of which will generate revenue...