Interaction to Next Paint (INP), Google’s new metric
Interaction to Next Paint. Or INP (SEO acronyms are never too many). This is Google’s new metric and it will be a relevant indicator when it comes to the speed of a site. In fact, INP is a new Core Web Vitals metric designed to give a representation of the speed at which a given […]
5 advantages of using podcasts
If content is king, the podcast is the messenger. In fact, it’s a bit more than that, since it establishes an intimate relationship with the audience. This is one of the factors that have led some brands to move towards this format, and it’s also one of the factors we’ll address in this article, where […]
Website Optimization: improve your position on Google
When you search for your line of business on Google, isn’t your website one of the first to appear? Worse still, doesn’t it appear on the first page of Google? We have good news and bad news. The bad news is that your site is probably a long way from having the reach you want […]
6 ways to give your e-commerce a boost during the summer
Summer is usually associated with a period of declining sales… unless you’re an ice cream seller. In fact, consumers are expected to spend more time away from home, which may mean that they are not as connected to their devices. In fact, globally, July is usually the least profitable month for e-commerce, with a difference […]
Future without passwords in sight
Three of the world’s biggest technology companies have said they are working together on a future without passwords. In fact, the Apple, Google and Microsoft may no longer require passwords from next year. The initiative came from FIDO Alliance, an association that aims to promote and develop authentication standards that help combat password “dependency”, and […]
5 Tips for your Adsense Strategy
Does the idea of receiving money without doing anything sound too good to be true? So do we. But AdSense offers this possibility… even if you have to reserve some space on your website, blog or YouTube video. This space will be filled with ads, the display of which will generate revenue for your business. […]
5 Fatal Digital Marketing Mistakes, How to Avoid Them
We’re going to devote this article to the fatal mistakes we see most often in digital marketing strategies and which can jeopardize brands. We’re not just going to point out the problems, we’re going to explain how you can tell if you’re making them and how to avoid them. «In fact, sale e marketing are antitheses […]
The world’s most popular video platform is investing
Among the new features emerging on social networks at the start of the year, Google’s YouTube couldn’t be left out. It’s a fact that YouTube is the largest social network for videos and content on the most diverse subjects, with a presence in more than 75 countries. And in the current marketing trend that we […]
Investment in digital marketing grows among companies
It’s worth remembering that investment in digital marketing goes beyond sales. In other words, all conversions must be achieved with a clear and defined marketing strategy! We’ll see below that investment by companies in digital communication channels continues to grow and doesn’t tend to diminish, especially if we take into account the innovations that are […]
Instagram is aiming high for 2022
The Meta group’s social network is preparing around 5 improvements for this year, check out below what will be different, and it’s no small feat! For now, we can say that in 2022 there will be important changes that will alter the way Instagram is used, both for personal and professional use. Perhaps one of […]