Maintarget Magazine 2025
Multimedia
More than just an institutional publication, Maintarget 2025 Magazine was designed to reflect the group’s evolution, values, and key milestones. From the editorial structure to the graphic design, each page was crafted to provide an engaging reading experience, reinforcing the brand’s visual identity and highlighting the content presented.
Date
Since 2017
Project
The project
Following the briefing meeting with the client, the strategy was defined to create and produce an annual corporate magazine capable of showcasing the work carried out throughout the year, celebrating the achievements of the four companies that make up the Maintarget Group, and outlining the goals for the following year. A leader in the telecommunications and energy sectors in Portugal, the Group showed great interest in developing a distinctive publication with a refined design, available in both print and digital formats.
Accordingly, we developed a magazine with a unique creative concept, fully aligned with the company’s objectives. With an appealing and dynamic design, the publication features testimonials from various employees—ranging from top executives to new hires—adopting an inviting tone that transparently reveals the very essence of the Group: its history, achievements, goals, and teams.
The main challenge of the process lay in the direct competition among the Group’s companies. The three major companies—4×4, Guimasete, and Cepcom—are, ultimately, direct competitors, representing MEO, NOS, and Vodafone (and EDP), respectively. Thus, it was necessary to carefully balance the content and material, highlighting the individual importance of each company without compromising the harmony and overall positioning of the Maintarget Group.