Maintarget Magazine 2025

After the briefing meeting with the client, the strategy was defined of creating and producing an annual corporate magazine, capable of presenting the work carried out throughout the year, celebrating the achievements of the four companies that make up the Maintarget Group and outlining the objectives for the following year. A leader in the telecommunications and energy sectors in Portugal, the Group showed great interest in developing a distinctive publication, with an improved design and available in both physical and digital formats.

So we developed a magazine with a unique creative concept, totally in line with what the company was looking for. With an appealing and dynamic design, the piece includes testimonies from various employees, from top positions to the most recent, adopting an inviting tone that transparently reveals the whole essence of the Group: its history, achievements, goals and teams.

The main complexity of the process lay in the direct competition between the Group’s companies. The three large companies – 4×4, Guimasete and Cepcom – are ultimately direct competitors, representing MEO, NOS and Vodafone (and EDP) respectively. It was therefore necessary to carefully balance the content and subject matter, valuing the individual importance of each company without compromising the harmony and overall positioning of the Maintarget Group.