Federação das Confrarias Báquicas de Portugal
Website and Landing Page Development
Celebrating tradition through a modern digital presence was the starting point for this project. The website created for the Federation of Portuguese Wine Brotherhoods was designed to convey the brand’s identity, organize information intuitively, and provide an accessible and engaging browsing experience.
Date
2025
Project
The project
Following the briefing meeting with our client, the Federation of Portuguese Wine Brotherhoods (FCBP), we concluded that redefining the website’s strategy would be essential to increase traffic and encourage registrations for the International Congress of Wine Brotherhoods, to be held in Porto in 2023.
Based on this premise, we conducted an analysis of the market, indirect competition, and current trends, which served as the foundation for the project’s development. Next, we defined the overall strategy, the organization of information, and the flow of interactions that would guide the entire user experience.
The sitemap was carefully structured to facilitate navigation and organize the client’s various content, ensuring a clear and accessible structure. Although this is a federation, it was essential that the website convey modernity, credibility, and approachability. At the same time, the registration form was designed to be intuitive and functional, eliminating potential barriers during the registration process.
We then moved on to organizing the content (copy), creating the digital form, and conducting testing, culminating in search engine optimization (SEO).
The end result is a responsive website with smooth, inviting navigation that reinforces the FCBP’s institutional identity and effectively promotes its events and initiatives.