Task and Flow
Website and Landing Page Development
A website should be a tool that supports the growth of any business. For Task and Flow, we developed a modern, functional, and optimized platform designed to clearly communicate their services, reinforce the brand’s credibility, and make it easier to connect with potential customers.
Date
2017
Project
The project
Task and Flow is Asana’s first Portuguese-language representative, a global platform for work, project, and team management.
When creating the new website, it was essential to ensure simple and intuitive navigation for two main reasons: the client’s market—which spans Portugal, Angola, and Brazil—is highly diverse, with the Portuguese language as its sole common denominator; and the site features a large amount of content, including e-books, infographics, templates, and blog posts.
The challenge was to stay true to the visual identity of the international service that Task and Flow represents, while giving it an original and distinctive character. Given that the target audience consists of decision-makers in the fields of technology and innovation, content was the central element of the strategy. Nevertheless, a fluid and visually appealing web design ensures a pleasant experience, inviting users to explore and stay on the webs