Task and Flow

Task and Flow is the first Portuguese-speaking representative of Asana, a global platform for managing work, projects and teams.

When creating the new website, it was essential to ensure simple and intuitivandvigation, for two main reasons: the client’s market, which covers Portugal, Angola and Brazil, is highly diverse, with the Portuguese language as the only common denominator; and the site brings together a large amount of content, including ebooks, infographics, templates and blog articles.

The challenge was to respect the visual identity of the international service that Task and Flow represents, but to give it an original and distinctive stamp. Bearing in mind that the target audience are decision-makers in the areas of technology and innovation, content was the central element of the strategy. Even so, a fluid and visually appealing web design guarantees a pleasant experience, inviting the user to explore and stay on the website.