Newsletter
Recurring content sent by e-mail to a list of subscribers of a brand, company or service.
NFT
Non-fungible token. A token is a password, a pin. And fungible means replaceable. Thus, NFTs are assets with unique properties and therefore not interchangeable and characterized by being a digital asset. They are being stored on blockchains. And they have “smart contracts” that allow creators to receive royalties from each future resale, depending on the […]
Infographic
It’s a trend of structuring information in fun and colorful schemes, which helps to capture people’s attention and, above all, retain more information.
KPI (Key Performance Indicator)
These are the indicators defined to measure the progress of your actions towards achieving a certain goal.
Landing Page
Also known as a “landing page”, “landing page”, “lead capture page”. It’s a web page created for a specific audience, with exactly what they’re supposed to see, with no distracting content. It’s a powerful marketing tool, because by showing specific content, you’re more likely to generate leads.
Lead
It’s aconsumer potentialin other words, an individual becomes a lead whenshows interest in your service/product, namelysubscribe to the newsletter or tofill in a form to be contacted or to obtain a return. Digital Marketing Glossary Learn how to create aLeads strategy here.
Qualified leads
They are ready to buy from your brand and can receive your offer.
Leads
It’s aconsumer potentialin other words, an individual becomes a lead whenshows interest in your service/product, namelysubscribe to the newsletter or tofill in a form to be contacted or to get a return. Learn how to create aLeads strategy here.
Link
Element of a page that directs the user to another URL or domain. The link is the most authoritative element for SEO.
Link Building
A set of SEO strategies aimed at building a network of links to a page, driving traffic and strengthening its authority in search engines. These links can be external or internal. But when we talk about link building, we usually think of external links, i.e. links that are gained from other websites, also called backlinks […]