LTV (Lifetime Value)
The value of a customer’s lifetime, i.e. the amount they will pay you during the service period.
Content Marketing
Strategy for attracting and nurturing leads and audiences through the production of relevant content in publications on social networks, blogs and ebooks.
Proactive Marketing
It is one of the most difficult marketing strategies, since the customer does not yet understand the need for what is being offered. Proactive marketing actions aim to awaken the customer’s desire. It’s the opposite ofreactive marketing.
HTTPS (Hyper Text Transfer Protocol Secure)
This is the encrypted protocol used between the server on which the website or platform is hosted and the user. This allows information to be accessed and viewed with a higher level of security thanHTTP.
Inboud Marketing
It’s a marketing strategy whose activities aim to produce useful content for the public, attracting them to the website. Once the user is already on the website, it’s easier to convert them. The opposite is outbound marketing.
Influencers
These are people considered opinion leaders who are hired by brands to promote their products, using them and sharing the content on social media. It’s quick, tends to be cheaper (compared to TV advertising, for example) and the audience is already being segmented.
Growth hacking
Strategies focused on generating rapid growth in the customer base.
GRP (Gross Rating Point)
Total audience of a campaign or advertisement.
GTM (Google Tag Manager)
It’s a free tool from Google, which allows you to insert just one code when managing a website, and then install various services without having to mess with that code. By centralizing code management in GTM, marketing gains autonomy, improves productivity and reduces IT costs.
Guest post
Content written on a blog by a guest, usually associated with backlinking strategies.