UI (User Interface)
The user interface refers to everything that is visually perceptible on a website, APP or software and that leads to a positive experience, namely through colors, a button or even a sound.
Up-selling
This strategy favorsencouragecustomers topurchase a more premium version of a product or service they originally intended to buy.
URL (Uniform Resource Locator)
It is the network address where a particular digital resource is located. It usually refers to the “address” of the website.
Networking
Networking is about creating and maintaining connections with other people, companies or groups to exchange information and resources, but also as a form of mutual support.
Neuromarketing
It studies the essence of consumer behavior. The aim is to obtain more assertive results by directly investigating the consumer’s way of thinking and acting. To deepen this concept,take a look at our blog article on neuromarketing.
Newsletter
Recurring content sent by e-mail to a list of subscribers of a brand, company or service.
NFT
Non-fungible token. A token is a password, a pin. And fungible means replaceable. Thus, NFTs are assets with unique properties and therefore not interchangeable and characterized by being a digital asset. They are being stored on blockchains. And they have “smart contracts” that allow creators to receive royalties from each future resale, depending on the […]
Reactive Marketing
A marketing strategy that reacts to customer demand. In this case, we already know what the customer’s pain / problem / desire is and we work to get them to take a certain action (read an article, fill in a form or even make a purchase). This differs fromproactive marketing and involves direct marketing actions.
Marketplace
It’s a form of e-commerce in which a company aggregates products from various brands/shops on its platform. For brands, the big advantage is that they don’t have to spend resources (time and money) creating their own platform. Consumers, on the other hand, can buy items from different suppliers in the same purchase.
Meta Description
It’s the short text that appears just below the title and link of a page when you search for it on Google. The Meta Description is a snippet of HTML code whose function is to summarize what the page is about, helping to entice the user to click on the link.