Copywriting
The act or process of writing a text for the purposes of advertising or other areas of marketing. It is content writing that aims to increase brand awareness and ultimately persuade a person or group to take a specific action.
CPA (Cost Per Action)
One of the ways of monetizing and charging for online advertising where what is measured is a certain action. This action can be the viewing of a video, the purchase of a product or any other action that the campaign creator expects to be carried out with their ad. The charge, in this case, will […]
CPC (Cost Per Click)
The cost per click is the amount paid for each click on an ad in PPC (Pay Per Click) campaigns. This is one of the most common methods of charging for digital paid media campaigns.
CRM (Customer Relationship Management)
CRM software offers solutions for good customer relationship management, organizing and storing information and controlling contacts (conversations, meetings held, appointments, etc.).
CRO (Conversion Rate Optimization)
A set of strategies aimed at increasing a site’s conversion rate.
Cross-selling
Also known as cross-sellingthis issale of related and complementary products or services based on the customer’s interest in purchasing a particular product.
Deadline
Indicates the deadline for completing a job.
Domain
The main part of a website, i.e. the main address.
Ebook
A digital book used in marketing to provide rich materials and form a lead capture strategy.
Ecommerce
It’s a form of commerce that takes place online – via a website or APP. Basically, it’s what will save your local business in times of pandemic.