Endomarketing
A company’s internal marketing aims to motivate, inform and increase employee productivity and well-being.
Engage
In digital marketing it means… success! Seriously, engagement means involving people and creating interaction. The more feedback you get from your customers: the closer your relationship; the more information you can get out of what you’re told; the consumer is more likely to influence other consumers.
Cookies
These are simple files inserted into the user’s browser when they visit a website. This file contains basic information such as IP address, language preference, etc. This way, on future visits, the site can identify the visitor and their preferences.
Copywriting
The act or process of writing a text for the purposes of advertising or other areas of marketing. It is content writing that aims to increase brand awareness and ultimately persuade a person or group to take a specific action.
Security Certificate (SSL)
It’s a digital certificate that allows website content to be encrypted. It works with a key that allows the user to view the information on the website without any external element being able to read or alter it, in other words, it’s another layer to guarantee protection.
Chatbots
Software that simulates human service in online conversations.
Clickthrough Rate (CTR)
It refers to the percentage of people who go on to the next step, i.e. who click on a button. To get this result, you just need to know how many people viewed the page/advertisement and divide by the number of people who clicked. The formula is simple:
Contents
It is the text part of a page. Nowadays, content plays a key role in the ranking of organic pages and has become one of the main ranking factors for Google. The main objective is to help a user understand and solve a problem.
Evergreen Content
It’s content that doesn’t go out of fashion and will continue to be useful to the public.
Conversion
Performing the action that the company or brand wants the user to perform. Examples: filling in a form, making a purchase, etc.