Error 404
The server couldn’t find the URL you were looking for. This error usually appears when we try to find a page with a badly written URL.
Facebook Ads
Facebook’s advertising platform.
Flop
When content doesn’t perform well, it doesn’t generate enough interaction and doesn’t reach a significant number of users on a network.
Form
These are boxes on websites in which users leave information in exchange for something, such as an offer, a voucher or a quote. The more personalized these boxes are, the less sorting work you’ll have to do, meaning it might make sense to ask a few more questions than just name and email.
Sales Funnel
It’s a model that represents the entire journey that a potential customer goes through until they become a consumer. Along the way, different marketing strategies are implemented to keep the prospect moving forward.
GA (Google Analytics)
It was created primarily to help webmasters optimize their site for marketing campaigns. By entering a code on the registered website, the tool sends the registered manager the number of views, visit statistics and other relevant data to analyze.
Trigger
A technique used in marketing content to generate reactions in people and get them to take certain actions.
Lead generation
The process of creating and capturing consumer interest in a product, service or business, usually measured by counting conversions, collecting contact information, or subscribing to newsletters.
GMB (Google My Business)
Google My Business is a free solution from Google that helps you improve your relationship with leads/customers by creating a physical address, contact number, email and website reference for when you have your company name listed in Google Search or in theMaps.
Ecommerce
It’s a form of commerce that takes place online – via a website or APP. Basically, it’s what will save your local business in times of pandemic.