Marketing Strategies
Anticipation is key on Black Friday
November 24, 2023 is still a few days away, but surely your brand's planning for Black Friday is already done. Right? No? Well, the ideal thing is to start as soon as possible! One of the main factors in the success of these campaigns is anticipation. But we'll get to that. Because...
Digital Marketing vs. Traditional Marketing: Which way to go?
Evolution is present throughout history. Whether it's that of a species or a particular sector. Marketing is no exception. In fact, ever since Philip Kotler, known as the father of Marketing, invented the conceptthere has been a succession of different approaches that characterize it. Today, when it comes to choosing the best way...
How to Draw Up an International E-Commerce Plan
We know that e-commerce has emerged exponentially, allowing companies of all sizes to reach global markets. This reach, however, is not so easy to achieve. There is usually a strategy behind it that makes it essential to create an international e-commerce plan. And why international? Because it's one of the best ways for...
What can we learn from Taylor Swift’s marketing?
If we look back over the last few years, there are few artists in the entertainment world who have achieved as much success and notoriety as Taylor Swift. Of course, there are other big names worth mentioning, but they were already pre-established, unlike Taylor Swift, who burst onto the music scene without...
What if Taylor Switf said ‘Shake it off’ to her marketing strategy?
The catchy choruses of Taylor Swift's songs can't get out of our heads, especially now that there's talk of her coming to Portugal and we felt we had to do something about it. Now, since marketing is our passion and the creation of personas one of her subverters, we decided to put Taylor...
Professional photos: Invest in your business image
In an increasingly visual and digital world, social networks have become effective shop windows for businesses in all sectors. After all, commercial photography, with professional photos, has the ability to engage and persuade your customers, conveying a visually appealing message, which has the potential to increase sales and... the success that goes...
Super Mario Bros.: emotion marketing explains box office success
Nostalgia for stories that are not left in the past is a matter of marketing: marketing emotions. The Super Mario movie appeals to nostalgia and childhood memories right from the trailer! A flash of childhood memories invades the mind and the most famous song in the world of video games begins to...
