Marketing Strategies

Marketing da Taylor Swift a cantar

What can we learn from Taylor Swift’s marketing?

If we look back over the last few years, there are few artists in the entertainment world who have achieved as much success and notoriety as Taylor Swift. Of course, there are other big names worth mentioning, but they were already pre-established, unlike Taylor Swift, who burst onto the music scene without...

Taylor Swift Marketing

What if Taylor Switf said ‘Shake it off’ to her marketing strategy?

The catchy choruses of Taylor Swift's songs can't get out of our heads, especially now that there's talk of her coming to Portugal and we felt we had to do something about it. Now, since marketing is our passion and the creation of personas one of her subverters, we decided to put Taylor...

Fotos profissionais e Fotografia digital e a importância no marketing

Professional photos: Invest in your business image

In an increasingly visual and digital world, social networks have become effective shop windows for businesses in all sectors. After all, commercial photography, with professional photos, has the ability to engage and persuade your customers, conveying a visually appealing message, which has the potential to increase sales and... the success that goes...

Super Mario Redes Sociais Marketing de emoções

Super Mario Bros.: emotion marketing explains box office success

Nostalgia for stories that are not left in the past is a matter of marketing: marketing emotions. The Super Mario movie appeals to nostalgia and childhood memories right from the trailer! A flash of childhood memories invades the mind and the most famous song in the world of video games begins to...