Zé Pacheco

Zé Pacheco is a restaurant specializing in suckling pig, founded in 1983. The suckling pig is carefully selected to provide the highest quality. It is a national benchmark for suckling pig.

As a reference for takeaway, the aim is to boost reservations at Zé Pacheco’s physical restaurant. Social networks were chosen to disseminate informative content and share real experiences, showing the quality of service in the restaurant too.

Facebook and Instagram page management is built and evaluated using Share of Voice (SOV), engagement rate, reach and ROI metrics.

Managing Zé Pacheco’s social networks is an irresistible pride. If the screens allowed us to smell..