Tutices
Influencer management
Bringing an international brand to the Portuguese public requires a personalized and credible communication strategy. For Tutices, we developed an influencer marketing campaign targeting the children’s segment, carefully selecting content creators capable of boosting brand awareness, building trust with families, and supporting the brand’s growth in Portugal.
Date
Project
The project
Tutices is an educational children’s entertainment series aimed at preschoolers that has already achieved international success. Working with such a high-profile client presented challenges that we embraced with enthusiasm, focusing on replicating that success in the Portuguese market.
To support the brand’s penetration in Portugal, we developed campaigns with carefully selected influencers who align with Tutices’ identity and are capable of effectively communicating with the target audience: mothers of young children. This careful selection served as the starting point for a strategy that involved organizing content (copy), drafting personalized briefs, and negotiating terms in line with available budgets.
After reaching out to the influencers, we bridged the gap between the brand’s expectations and those of the content creators, ensuring fluid and authentic communication. The result was significant social validation from numerous mothers who identified with Tutices’ content, contributing to the growth of the brand’s social media presence and strengthening its digital footprint in Portugal.