Tutices

Tutices is a children’s educational entertainment series aimed at pre-school children, which has already achieved international success. Working with a client of such significant representativeness brought challenges that we embraced with enthusiasm, focusing on replicating this success in the Portuguese market.

To support the brand’s penetration in Portugal, we developed campaigns with carefully selected influencers, aligned with the Tutices identity and able to communicate effectively with the target audience: mothers of young children. This careful selection was the starting point for a strategy that involved organizing content (copy), drawing up personalized briefings and negotiating conditions according to the budgets available.

After contacting the influencers, we established bridges of understanding between the expectations of the brand and the content creators, ensuring fluid and authentic communication. The result was significant social validation from several mothers, who identified with Tutices’ content, contributing to the growth of the brand’s social networks and strengthening its digital presence in Portugal.