The Champions Burger Final Smash Porto

“Up We Go was responsible for managing influencers for two prominent projects in The Champions Burger Final Smash competition, which took place in Porto from November 27 to December 21, featuring the brands El Poble and El Surtidor. As part of one of the most anticipated culinary events of the year, these clients sought not only visibility but also real impact with the public, in order to secure more votes and win the competition. We embraced this challenge with a well-defined strategy and meticulous attention to detail to meet the proposed objectives.

This was a particularly demanding project, involving the direct management of 55 influencers through intensive planning, selection, and negotiation, with approximately 200 contacts made. From identifying profiles aligned with the brands’ values to coordinating schedules, content, and on-site presence at the event, we ensured authentic and consistent communication capable of generating genuine interest and qualified traffic. Influencer marketing proved, once again, to be an essential tool for building a connection with the audience and turning experiences into real recommendations.

The result was clear: strong audience engagement, high-quality organic content, and a notable presence for the El Poble and El Surtidor brands at an event that was a true success in the city of Porto. This project reinforces the importance of professional influencer management, based on strategy, relationship-building, and a focus on results.