The Champions Burger Final Smash Porto

Up We Go was responsible for the influencer management of two outstanding projects in The Champions Burger Final Smash competition, which took place in Porto between November 27 and December 21, with the brands: El Poble and El Surtidor. As part of one of the most eagerly awaited gastronomic events of the year, these clients were looking not only for visibility, but also for a real impact with the public, in order to get more votes to win the competition. It was a challenge that we embraced with a well-defined strategy and rigor to meet the proposed objectives.

This was a particularly demanding project, involving the direct management of 55 influencers, based on intense planning, selection and negotiation, with around 200 contacts made. From identifying profiles aligned with the brands’ values, to coordinating timings, content and presence at the event, we ensured authentic and consistent communication, capable of generating genuine interest and qualified traffic. Once again, influencer marketing proved to be an essential tool for creating proximity with the public and turning experiences into real recommendations.

The result was clear: strong public support, high-quality organic content and a strong presence for the El Poble and El Surtidor brands at an event that was a real success in the city of Porto. This project reinforces the importance of professional influencer management, based on strategy, relationships and a focus on results, pillars which define Up We Go’s work and the value we deliver to our clients.