Cetelem and Paribas
Multimedia
Visual communication should convey the same confidence that a brand inspires. The project developed for Cetelem focused on creating clear, eye-catching graphic materials aligned with the brand’s identity, ensuring consistent and effective communication across different media.
Date
2024
Project
The project
Cetelem is a brand of the BNP Paribas Group, a financial institution with a strong presence in the Portuguese market. As part of its internal communications strategy, the company needed to revamp its corporate presentations, making them more visual and engaging.
UP We Go was responsible for the design and graphic reorganization of these presentations, with the goal of transforming large volumes of data, charts, and tables into engaging content aligned with the group’s identity. The final result is clearer and more appealing communication.