Menina Cozinha
Paid advertising management, Social media management
Discovering vegetarian cuisine can be a surprising experience when the messaging sparks curiosity right from the start. That was the focus of the strategy developed for Menina Cozinha, introducing new audiences to a concept where creativity, flavor, and mindful eating go hand in hand.
Date
Since 2025
Project
The project
Menina Cozinha is a vegetarian restaurant in Porto that focuses on creative, balanced cuisine prepared with fresh, organic ingredients. More than just serving meals, the brand seeks to provide new gastronomic experiences and demonstrate that vegetarian cuisine can surprise diners with its diversity of flavors and the quality of its dishes.
The communication strategy was developed to increase brand awareness, spark the curiosity of new customers, and transform the restaurant’s digital presence into a channel for growth.
To achieve this goal, we implemented paid advertising campaigns aimed at growing the Instagram community and generating reservations through Google Search, complemented by a content strategy that highlights the dishes, the restaurant’s atmosphere, and the experience offered with every visit. All communication was designed to inspire, inform, and encourage the discovery of a unique dining experience.