Menina Colina GuestHouse
Paid advertising management
For Menina Colina, we developed a paid advertising strategy focused on generating direct bookings for the guesthouse. Through targeted Meta campaigns, we directed the budget towards the audiences with the highest conversion potential, highlighting the unique experience of staying in a historic house in the heart of Porto.
Date
Since 2026
Project
The project
Menina Colina is a guesthouse located in downtown Porto, housed in a building with over 170 years of history, where heritage and contemporary design come together. With nine unique rooms and its own garden, it offers a distinctive stay in the city.
The goal of the project was to increase the number of direct bookings, reduce reliance on external platforms, and highlight the space’s unique character.
To achieve this, we developed paid advertising campaigns on Meta, with targeting focused on traveler profiles best aligned with the guesthouse’s experience. Each campaign was designed to highlight the guesthouse’s historical identity and guide users seamlessly through the booking process. The result is a more efficient acquisition channel that boosts occupancy and brings the brand closer to its ideal guests.