CIM | Centro de Inovação Médica
Paid advertising management
For CIM—the Center for Medical Innovation—we developed an ambitious paid advertising strategy designed to establish the brand in the market and consistently generate demand. With multiple campaigns running simultaneously on Meta and Google, a significant investment in video content, and a conversion-focused landing page, we created a powerful engine for generating qualified leads for the clinic’s services.
Date
Since 2025
Project
The project
CIM – Center for Medical Innovation is a multidisciplinary clinic dedicated to longevity, weight management, and diagnostic imaging, recognized for the CIM Method and its personalized, scientifically grounded approach to health.
The project’s objective was clear: to establish the brand in the market and generate demand at scale through an intensive, continuously optimized paid advertising strategy.
To achieve this, we ran multiple campaigns simultaneously on Meta and Google, with a strong focus on video formats and targeting tailored to different audiences and services. We developed content briefs for material produced by brand ambassadors and created a lead-generation-focused landing page, ensuring a clear and effective conversion path.
All work was closely monitored, with reports issued twice a week and biweekly review meetings, allowing us to adjust the campaigns in a timely manner and maximize the return on investment. The result is a strong and measurable advertising presence, capable of increasing CIM’s brand awareness and continuously driving the acquisition of new patients.