Synthesia
Type of AI
Upwego review
Link
Description
Synthesia is a video creation platform that uses artificial intelligence to transform text into audiovisual content almost instantly. Using deep learning algorithms, the tool eliminates the need for cameras, studios or film crews.
The system is based on ultra-realistic avatars. These virtual models are able to reproduce human speech with impressive synchronization and natural facial expressions.
The user just needs to enter a written script or pdf, select one of the more than 140 languages and accents available and choose the presenter who best suits the tone of the message.
Unlike conventional video production, which requires time-consuming editing, Synthesia allows you to update content in minutes. If an instruction changes, simply edit the text and generate the video again.
Prós
Cons
- The tool offers a wide variety of avatars with a very diverse ethnic representation. This is essential for global companies that need to communicate with different target audiences.
- If you change a video on the platform, it will automatically be updated where it is embedded, such as on a landing page. This ensures that the content is always up to date.
- Avatars still need micro facial expressions and genuine emotions. Since those who use YouTube and the Reels value authenticity, a very rigid posture ends up alienating users, as it seems somewhat artificial.
- When the avatar processes longer and more complex sentences, facial movements can become slow or disjointed. This detracts from thandturalness of the speech and can make the message seem less credible.
- Although it’s faster than filming, each video still requires manual production on the platform. If you need to generate thousands of different videos in an automated way, Synthesia still presents barriers in this regard.