BM (Business Manager)
To be able to advertise successfully on social media, you’ll need to effectively control all of the brand’s related assets through a well-configured BM. That’s where we’ll be able to manage: ad accounts, Facebook and Instagram pages, people and permissions, catalogs, pixels, apps, payment methods, etc.
Word of mouth
When information is passed from person to person. This was the result of traditional marketing campaigns. Nowadays, it’s used in the digital context
Bounce
Bounce literally means to jump. It is common to use this expression in connection with: Websites – the user visits the website and leaves without clicking any buttons; Emailmarketing – happens when an email is rejected. There are 2 reasons for this: Hard Bounce: Permanent error, such as wrong email; Soft Bounce: Timerary error, e.g. […]
Alt Text
The alternative text of images is one of the On Page optimizations used to identify to those looking for what a particular image shows. This description is also used so that reading software can display what the image shows.
Analytics
The process of using mathematics, statistics, machine learning and predictive modeling to find patterns in data. In short: it’s a way of analyzing consumer behavior and predicting situations, allowing strategies to be adapted. It may be an abbreviation for Google Analytics, since it is the world’s largest digital tool for monitoring websites.
API (Application Programming Interface)
An API is a connector that links different applications with different programming languages. As well as ensuring security, it makes the process quicker. Have you noticed that almost all websites use Google Maps to indicate their addresses? Surely these millions of companies haven’t created maps, have they? Then they’re using an API! Get to know […]
Paganduthority
It’s a search ranking from 1 to 100, created by Moz, used to measure the SEO weight that a specific web page carries in the eyes of a search engine.
Domain Authority
It measures how much search engines value a website domain and its pages in order to position them in search results.
B2B (Business to Business)
A business is B2B when it sells to other companies. Google is an example of a company that sells to another company.
AdWords
This is what Google’s advertising service – and the company’s main source of revenue – used to be called. It is through the current Google Ads that websites place ads that appear on Google’s results pages, at the top and on the right-hand side, and on the Display network.