Key words
It’s a word or expression that summarizes the themes of a website to serve as a reference for search engines so that they know what our platform is about.
Pay-Per-Click
It’s a way of advertising online. Every time someone clicks on the campaign, whether on search engines, websites or social networks, a fee is paid. Each click has a cost that is defined when the campaign is created. This concept is often confused withimpressions,because they are the most common metrics in digital advertising. The concept […]
Persona
A character who represents the ideal customer or consumer for a company’s product or service. It brings together demographic characteristics (name, age, gender, education, etc.) and behavioral characteristics (tastes, preferences, aspirations, frustrations, etc.).
Organic Research
List of unpaid search results that appear in a given search. These are usually the most credible and most likely to give the user the best answer to what they are looking for.
Pixel
An invisible image file placed on a website that is used to pass information, such as a cookie, to a server. Pixels can be used to determine points of contact with a brand across different platforms.
Prospectus
People, companies or institutions that have a purchasing profile in line with what a brand expects from a customer.
Off page SEO
It is the set of strategies applied to external pages to demonstrate the relevance of a site in the market and thus improve its positioning in search engines.
OKR
It’s a goal management tool. It stands for Objectives and Key Results. In simplified terms, you could say it’s a formula for setting targets.
On page SEO
It is the set of search engine optimization strategies carried out within the pages of the site itself, with the aim of improving organic traffic. The actions carried out include: optimizing content, adjusting titles, subtitles, images, alt-text, meta-tags, URLs and more.
Outbound Marketing
It’s the most common marketing strategy, even digital, in which brands advertise their products or services to attract customers, whether through promotions, paid advertising or even influencers.