Neuromarketing
What if Taylor Switf said ‘Shake it off’ to her marketing strategy?
The catchy choruses of Taylor Swift's songs can't get out of our heads, especially now that there's talk of her coming to Portugal and we felt we had to do something about it. Now, since marketing is our passion and the creation of personas one of her subverters, we decided to put Taylor...
Super Mario Bros.: emotion marketing explains box office success
Nostalgia for stories that are not left in the past is a matter of marketing: marketing emotions. The Super Mario movie appeals to nostalgia and childhood memories right from the trailer! A flash of childhood memories invades the mind and the most famous song in the world of video games begins to...
Neuromarketing and Consumer Behavior
Have you ever heard of Neuromarketing? In recent years, this has been a discipline that many marketers have been focusing on. The term refers to a very interesting combination of neuroscience, psychology and marketingin order to better understand the mind and behavior of the consumer. For many years, marketing managers have wondered how...
