Thanks

Thanks has Brazilian roots and has brought much more than a sweet to Portugal. It brought a concept of pause and celebration. And it set us the challenge of transmitting this “feeling” via social media.

The strategy involved creating highly dynamic digital content, such as video, image and design. This content is then posted on a social media calendar in order to convert followers into customers by making online purchases

Subsequently, we instigated the intervention of followers on the page capable of creating a closer relationship with subscribers. Using metrics evaluated for the success of social networks:Share of Voice (SOV), engagement rate, reach and ROI.

In order to increase the number of visits to the company’s website on Instagram and Facebook.

Managing this company’s social media is a great sense of commitment and a source of pride. If Instagram or Facebook allowed us to taste, our job would be easier, as the sweets are irresistible.