Porto Douro is a trusted name in boat tours on the Douro River. To take its paid advertising efforts to the next level, we developed a landing page focused on a single goal: conversion.
With a layout completely different from the main website, the page features four highlighted tours tailored to current campaigns and a booking form designed to make it easy for users to take action.
By integrating Meta Pixel and Google tool tags, we ensured accurate measurement of overall performance. The results were immediate: more effective campaigns and data insights that allow for optimizing every euro invested.