Maintarget Group

Digital Marketing & Strategy, Paid advertising management, Social media management, Website and Landing Page Development

The Maintarget Group is our only client for organizational communications, which makes this project truly unique. In addition to all external digital communications—from the website to social media and design—we are responsible for the group’s internal communications and talent acquisition, developing newsletters for employees and partners and supporting the organization of events.

Date

Since 2020

Project

The project

The Maintarget Group is a Portuguese business group headquartered in Guimarães, with more than four decades of history and a reputation as a national leader in the telecommunications and energy sectors. It comprises several companies and hundreds of employees, distinguishing itself through a strong internal culture and recognition as one of the best companies to work for in Portugal. This is the only client for whom we develop organizational communications, which gives the project a unique character.

The challenge lies in ensuring consistent communication on two complementary fronts: internal communication, aimed at employees and partners, and external communication, focused on the market and on strengthening the group’s digital presence. On the internal front, we are responsible for producing newsletters for employees and partners and for supporting talent acquisition, reinforcing the sense of belonging and the values that set the group apart. On the external front, we handle all digital communication, including website and social media management, design, content production, paid advertising campaigns, and support for event organization.

The result is integrated, consistent communication aligned with the Maintarget Group’s identity, capable of strengthening connections with teams and partners, enhancing the employer brand, and reinforcing the group’s presence among its external audiences.