Destino Fado – Paid Media
Paid advertising management
Fado is something you experience, and that’s the emotion we helped Destino Fado bring to more people. Through a paid advertising strategy on Google and Meta, we raised awareness of their shows in Porto and drove tourists and lovers of Portuguese culture to book tickets, promoting one of the city’s most authentic experiences.
Date
2025
Project
The project
Destino Fado invites visitors to Porto to enjoy one of the city’s most authentic experiences, where tradition, music, and emotion come together in a historic venue, accompanied by the voice of one of Portugal’s greatest fado singers.
The challenge was to promote this experience to a national and, above all, international audience, turning the curiosity of those visiting the city into actual bookings.
To achieve this, we developed paid advertising campaigns on Google and Meta, targeting tourists and lovers of Portuguese culture. Each campaign was designed to spark the desire to experience fado live and to guide users, in a simple and direct way, to the booking page. The result is an experience that reaches more people and a more consistent flow of bookings throughout the year.