Carvão Zero
Digital Marketing & Strategy, Paid advertising management, Social media management
Promoting an innovative product also involves educating the market. That was precisely the challenge faced by Carvão Zero, a Portuguese brand of eco-friendly biochar for barbecuing, whose marketing strategy was designed to increase brand awareness, educate consumers about its benefits, and drive sales growth.
Date
Since 2025
Project
The project
Carvão Zero is a Portuguese brand specializing in the production of eco-friendly biochar, developed to provide a healthier, more sustainable, and more efficient grilling experience. Produced in Portugal, the product stands out for being toxin-free, virtually smokeless, and residue-free, offering an innovative alternative to traditional charcoal.
The main challenge of this project was to introduce a concept that is still relatively unknown in the domestic market, demonstrating the product’s advantages and encouraging the adoption of more sustainable consumption habits.
To address this challenge, we developed an integrated digital marketing strategy based on social media management, paid advertising campaigns, and the production of strategic content. The photo and video shoots were designed to capture authentic moments of togetherness among family and friends, highlighting the experience provided by using Carvão Zero. At the same time, we produced educational content explaining the product’s technical features and benefits, helping to inform consumers and build trust in the brand.
The result is a balanced blend of emotion and information that reinforces Carvão Zero’s positioning, increases brand awareness, and supports the growth of its community and sales.